Once upon a time, if you wanted to find out about anything, you would simply ask around.  That’s how information was passed on, through word of mouth.  With the invention of the printing press, a new form of communication opened up.  Information was passed through newspapers, flyers, books etc.  Word of mouth still existed of course, but now a new method for relaying information was also available.  Before you knew it, the radio was invented, which led the way to the television.  Now, if a business or person wanted to get their message across about products and services, they could do so easily through print, radio, TV and word of mouth.

The dawn of the internet created a new marketing avenue for business to reach their customers.  Digital marketing allows for companies to reach their potential customers for a fraction of regular marketing costs.   While there are some that feel that digital marketing will end traditional marketing methods, there are those that believe it will complement the existing traditional methods, as each new marketing method introduced in the past, has done.

Digital Marketing includes:

Social Media Marketing

Search engine optimization

Content Marketing

PPC Campaigns

Email Marketing


Since, this is a new area in marketing, there are many who have entered into this field, with only the basic knowledge.  But to build a brand for yourself and create a reputation as a professional who is knowledgeable, an MBA is the first step.  After this, enrolling in a course to get your certification in digital marketing will set you apart from the amateurs in the field, since business owners/employers have started to realize the difference between a good and bad digital marketing professional.   Furthermore, once you are in this field you will need to stay up to date on the latest trends and any changes, so that you don’t get left behind in this rapidly changing field.  So, make the wise move and after completing your MBA, join a certification program in digital marketing to reach your career ambitions in this exciting new field.


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